The marketing club strives to put the marketing theories into practice through industry interactions, on-campus activities and management games to ignite the brilliant marketing ideas of students and offer them a platform to showcase their creativity.  

Objectives:  

  1. To make the student community aware of the latest happenings in the marketing world.
  2. To keep the students proactively engaged using various competitions like, business plans, product marketing, digital media advertising campaigns
  3. To make students come up with creative thinking and problem solving problems abilities for solving marketing issues through case studies and role plays. 

Action Plans: 

  1. To conduct marketing campaigns inside and outside the campus
  2. To organize marketing games among the students.
  3. To organize business plan contest, product marketing, advertising campaigns 
  4. To analyse cases on successful and failed product campaigns.
  5. To create brand analysis of various leading brands.

Product Launch :

Competition among groups to come up with an idea and convert it into a viable product and present in front of the panel of judges for evaluation

Brand Tower :

An activity that displays the top trusted brands and the selected students speak about those trusted brands.

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