Naipunnya with its emphasis for ‘reaching the unreachable’ believes in quality research for improving its commitment to society. As a result, Naipunnya has created an atmosphere of research among its faculty, scholars and students. Vaidakthya, National Conference of Naipunnya Business School, is a platform for academicians, research scholars, Industrial experts and students community to come together, discuss, deliberate the contemporary issues in the management and business domains. The research papers go through a rigorous review process before it is published. The proceedings present to the readers the latest research findings and results in the related fields.