As the world shifts from being a sellers’ market to a buyers’ market, consumers have assumed a vital role in the structure of an organisation. Marketing recognizes the consumers as the fulcrum around which the plans and programs of an organization revolves. Today’s market customs itself according to the need of the hour. For example, marketing of ideas and services have become more important than marketing of products. The School of Marketing at Naipunnya Business School, armed with an unbeaten course structure, live and industry vertical specific case studies, live projects, workshops, Marketing club and other creative pedagogic tools, represents an ideal school to learn the intricacies of the today’s marketplace.
School of Marketing conducts the following activities to help students to put the marketing concepts in real life applications