Dr. NIJO VARGHESE

Dr. Nijo Varghese earned his PhD in Management from Kerala University of Fisheries and Ocean Studies, Panangad, Kochi and has more than 18 years of industry, academic and research experience. His academic qualifications includes MBA (Marketing and Finance), Post Graduate Diploma in Computer Application and qualified UGC-NET in Management. He is also a certified internal auditor on Quality Management System (ISO 9001:2015). A scholar who has proved his academic aspirations in a wide array of subjects ranging from information technology to brand management. His research interest includes areas like consumer behaviour, visual merchandising, e-commerce, online marketing and branding. He has presented papers in various national and international conferences.

• Ph.D. in Management from KUFOS
• MBA (Marketing and Finance) from MG University
• UGC NET in Management

• Assistant Professor at Naipunnya Business School.
• Sales Officer at Dhathri Ayurkendra India Pvt. Ltd.
• Executive – Marketing at Ahalia Foundation Eye Hospital.
• Executive – Quality Assurance at Apollo Tyres Ltd. Your Content Goes Here

Marketing Management, Brand Management, Retail Management, Marketing Research, Consumer Behaviour, Operations Management, Environment Management, Business Environment and International Business.

• Nijo Varghese, Geo Paul K, Nitha K P & Suraj E S (2023) Investment strategies in Indian Stock Market using Vader algorithm- Sentimental Analysis. Journal of Survey in Fisheries Sciences (JSFS), 10(2S), 1291-1303
• Varghese, N. & Paul, Kemthose P. (2023). The Influence of Online Product Information on Customer Responses among Indian Online Customers of Electronic Goods. Kanpur Philosophers: International Journal of Humanities, Law and Social Sciences, 9(S1), 226-238.
• Varghese, N. & Paul, Kemthose P. (2019). Responses to Consumer Sales Promotions: Consumer Self-Regulation as a Moderator. Asian Review of Social Sciences, 8(S1), 42-45.
• Varghese, N. & Paul, Kemthose P. (2019). Effect of Online Product Demonstration on Customer Responses. Think India Journal, 22(10), 4086-4096.
• Varghese, N. & G, Hari Sundar. (2017). Impact of E-satisfaction on e-WOM Intention: Moderating Effect of Desire for Online Social Interaction. In M. Edward, & S. K. S, Emerging Paradigms in Business: Marketing and HR Perspectives (pp. 75-85). Kochi: Directorate of Public Relations and Publications, CUSAT.
• Varghese, N. & G, Hari Sundar. (2017). Influence of Online Visual Merchandising Cues on Purchase Intention. In Vaidakthya’17 Proceedings, Recent Trends in E-Business: Opportunities and Challenges (pp. 60-62). Pongam: Naipunnya Business School.
• Varghese, N. (2016). Influence of Store Ambience and Merchandising on Customer Loyalty in Food Retailing. Gurukulam Journal of Management Research, 4(1), 18-24.

• Inculcating Universal Human Values in Technical Education – organized by All India Council for Technical Education (AICTE).
• Innovative Techniques for Teaching Pedagogy and Impactful Research – organized by AICTE Training and Learning Academy & NIT, Hamirpur, Himachal Pradesh.
• Foundations of Empirical Research Methods – organized by GIAN at IIM Kozhikode.
• Developing Psychometric Measures – organized by Department of Management Studies, IIT Madras.

Internal auditor on Quality Management System based on ISO 9001:2015

Coordinator and Trainer – Faculty Development Program on Reform Teaching for Effective Learning  for Bharata Mata College of Commerce & Arts, Choondy.