Ms. NAYANA S

Ms. Nayana S has 20+ years experience in academia. Currently she is a Research Scholar at Department of Business and Management, Kerala University of Fisheries and Ocean Studies. She is an Electronics Engineering Graduate from NIT, Calicut and did her MBA from School of Management Studies, CUSAT. She delivers courses on Marketing Management, Strategic Management, International Business, Marketing Communication and Consumer Behaviour. She has attended Faculty Development Programme in IIM- Kozhikode and Young Scholar Programme in IGIDR, Mumbai. She conducts workshops and training programme

• B.Tech – NIT, Calicut
• MBA – School of Management Studies, CUSAT
• Ph.D (Pursuing) – Kerala University of Fisheries and Ocean Studies
• UGC NET in Management

• 2003-2009 – Naipunnya Institute of Management and Information Technology
• 2009-2020 – Adi Shankara Institute of Engineering and Technology
• 2020- to present – Naipunnya Business School

Marketing Management, Strategic Management

• Green Marketing fostering sustainable development’ in Karikadharma – An ethical transformation of contemporary business, | ISBN:978-81-9091503-8 which was published as part of the National conference held at SNGIMS, Coimbatore in February,2010.
• “Green retailing – an emerging trend in retail sector” | National seminar on Retail management in India, Opportunities and Challenges, conducted at Marian college Kuttikkanam, 2011. Got the award for Best Paper.
• “The Impact of Advertisement on Brand Preference in the Consumer Durables Market of Kerala” | International Journal of Current Engineering and Scientific Research (IJCESR) ISSN (Print): 2393-8374, (Online): 2394-0697, Volume-4, Issue-5, 2017.
• “Customer’s Attitude Towards Investment in Life Insurance with Special Reference to IT Professionals In Ernakulam District” | EPRA International Journal of Economic and Business Review Volume – 5, Issue- 5, May 2017 e-ISSN : 2347 – 9671| p- ISSN : 2349 – 0187 ) SJIF Impact Factor(2016) : 6.484.
• “Impact of Socio Economic and Demographic Variables on Customer Loyalty of Selected Fast Food Restaurant Chains in Cochin City” | International Journal of Innovative Research in Science, Engineering and Technology, Volume 6, Issue 5, May 2017, ISSN (Online):2319- 8753, ISSN (Print):2347-6710.
• ‘Social media as an effective branding tool: Perspective of Women Entrepreneurs in Kerala” | International Conference on Social Media Marketing: Opportunities and Challenges, Jesus and Mary College, New Delhi, March 2019. ISBN: 978-93-83848-53-9.
•  ‘Electric Vehicles in India: A Roadmap towards a Sustainable Future’. Eighth NITTE International Conference on The Post Pandemic Resurgence: The Challenges and Concerns, December, 2023 at Justice K S Hegde Institute of Management, NITTE University, Karnataka.

• Faculty Development Program conducted on Research Methods and Data Analysis – by Dr. S. Sreejesh, Associate Professor, Indian Institute of Management, Kozhikode at Holy Grace Centre for Research and Development in October, 2023
• Workshop on Introduction to analysis using R at KUFOS in October, 2023

Coursera Course Certificate in Brand Management: Aligning Business, Brand and Behaviour authorized by University of London and London Business School

• NAAC Training and a special lecture on NAAC Accreditation Process at National University of Advanced Legal Studies, Kochi in August, 2023
• A lecture as a part of training programme of Promotion of Domestic marketing in Fisheries Sector under Pradhan Mantri Matsya Sampadana Yojana conducted by NCDC Regional Directorate, Trivandrum in August, 2023.